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Le Desk

Founded in 2015, by veteran journalist Ali Amar and his spouse Fatima-Zahra Lqadiri, this french-language online paper had the goal of becoming a collaborative investigation paper, owned by its founders alongside art dealer and angel investor, Aziz Aouadi and its and key journalists of the news website. Its economic model was to be built on reader subscription and not advertising in an effort to maintain complete independence. However, in 2016, a little over a year after its launch and following an opening to advertisement, Le Desk announced the failure of its economic model and was on the brink of foreclosure. In a last attempt for survival, it launched a social media campaign in October 2016.

Le Desk at the time of its launch, benefited from the support of the European program Ebticar-Media, that supports innovative media projects in the Arab world. Le Desk did innovate in terms of editorial content as well as in terms of form. Its investigations and long format papers, fact-checking, lives and curated infographics and visuals etc.. were all given a prime role in this venture. Soon after its launch, Le Desk established prized partnerships abroad with medias (Mediapart en France, TSA en Algérie) as well as with networks such as the International Consortium of Investigative Journalists. Le Desk worked with Reporters Without Borders on the MOM study as partner from August to November 2017.



Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type


Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups

Pulse Media


Ownership Structure

The limited company Pulse Media is the sole owner of the online news outlet

Voting Rights


Individual Owner

Media Companies / Groups

General Information

Founding Year



Ali Amar I Fatima Zahra Lqadiri

Affiliated Interests Founder

Ali Amar is a journalist who was General Director of the trailblazing, now defunct political weekly Le Journal. Prior to that he had worked at La Vie Eco.


Fatima Zahra Lqadiri


Ali Amar

Affiliated Interests Editor-In-Chief

See above

Other Important People

A series of recognised journalists were part of the exporience when it was first launched including but not limited to: Omar Radi, Imad Stitou, Christophe Guguen.


105 rue Mostapha El Maani

Casablanca, Morocco

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)


Market Share


Further Information

Meta Data

Information regarding the new investor is yet to be released as of 26th October 2017, as a lot of controversy surrounds this angel investment by a seasoned politician and businessman


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