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Al Massae

In 2016, Al Massae was the second most widely distributed Arabic-speaking, general information Moroccan daily newspaper in the kingdom, with a daily average of 33 262 copies sold.

Edited by the group ‘Massae Media’ since September 2006, it was launched under the initiative of two widely read Arabic-language journalists Taoufik Bouachrine and Rachid Niny  – who later created Al Akhbar -, joined by former banker converted to journalism and his distribution company Al Wassit, Samir Chaouki* hyperlink and Mohamed Asli, a director/producer who helped finance the venture.  The newspaper often had controversial stances and has been the subject of several court cases. The team of founders has parted ways since then and either launched new outlets or joined existing ones.

Niny remained its director of publication and the director of the mother company from 2006 to 2011. Asli took the direction of the newspapers in 2011, after Niny was incarcerated and fined for having been indicted with misinformation and defamation under the penal code. Journalist Abdellah Damoune has been the editor-in-chief of the newspaper since 2011.

Its director of publication, and at the time also director of the mother company Al Massae, Mr. Rachid Niny, was in 2011 As it now becomes a recurring strategy on the part of the court system, Niny was charged and judged under the penal code rather than the Press code. Masae media’s leadership was thus entrusted to one of the founders, Mr. Asli, and Mr. Damoune, has since 2011 retained the position of editor-in-chief of the paper. 

It should be noted that when the MoM team started working on this project in August 20, the OJD had not yet published Al Massae's 2016 numbers. For unknown reasons, these were published in mid-October. 

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Massae Media


Ownership Structure

Al Massae is solely owned by the LLC Massae Media, which in turns only owns this one paper.

Voting Rights


Individual Owner

Media Companies / Groups

General Information

Founding Year



Mohamed Asli | Taoufik 
Bouachrine | Samir Chaouki | Rachid Niny

Affiliated Interests Founder

Mohamed Asli has made a career in film production. I Taoufik Bouachrine has founded two other daily Arabic-language newspapers (Al-Jarida al-Oukhra and Akhbar Al Yaoum).
I Samir Chaouki is the founder and General Director of the daily Les Inspirations ECO.I Rachid Niny is the founder General Director of the daily Al Akhbar as well as the TV channel Télé Maroc.


Mohamed Asli (Managing Director)

Affiliated Interests Ceo

See above


Abdallah Damoune

Affiliated Interests Editor-In-Chief



Place d' Aknoul, 2°ét.Quartier: Centre Ville - CASABLANCA, Morocco0522295093

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)


Market Share


Further Information

Meta Data

According to Moroccan law, media outlets are not required to disclose their financial information. However, their publishing companies are required to do so. I Audience share number was computed with the 2015 OJD data. I


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