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Al Idaâ Al Amazighia

Al Idaa Al Amazighia is a national radio broadcasting general news programs and content in three Amazigh dialects. It is reaching 4,93% of the audience nationwide.

It was created in 2004 with the aim of promoting the Amazigh culture, at a time where the debate around the recognition of these culture and language was at its peak in Morocco. It is directed towards the Amazigh population of the country, trying to fill a niche market and demands of full recognition of the languages’ importance.

It is owned by the Société Nationale de Radiodiffusion et de Télévision (SNRT) under the direction of Mohamed Ayad.

Key facts

Audience Share

4,93 %

Ownership Type


Geographic Coverage


Content Type


Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Société Nationale de Radiodiffusion et de Télévision [SNRT]


Ownership Structure

The radio belongs to the state-owned company SNRT.

Voting Rights

Missing Data

Media Companies / Groups

General Information

Founding Year




Affiliated Interests Founder

The SNRT, previously known as Radio-Maroc, is a state-owned media company, in charge of four national radio stations, five regional ones as well as ten TV channels.


Mohamed Ayad

Affiliated Interests Ceo

Named by royal appointment, Mr. Ayad has made a career in the field of Media and government work.


Missing Data

Affiliated Interests Editor-In-Chief

Missing Data


1, Rue el Brihi B.P. 1042

Rabat, Morocco 

0537 68 51 00 

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

CIRAD, audience shares as of June 30th, 2017

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