MFM Radio
MFM Radio was created in 2006 and has since then imposed itself in the national landscape through a total of six general content radios (CASA FM, MFM SAISS, MFM ATLAS, MFM ORIENTAL, MFM SOUSS et MFM SAHARA) covering local news and entertainment.
The MFM Radios Network’s launch was allowed after obtaining a licence in 2006, when a first wave of licenses given out by the High Authority for Audiovisual Communication (La Haute Autorité de la Communication Audiovisuelle [HACA]) to ‘liberalise’ the radio sector.
Having implemented the brand across six regions in the country, the radio’s programming has been adapted in consequence, by combining a common, national program alongside region-specific programs. The regions where MFM Radio operates through each regional broadcast:
CASA FM: Greater Casablanca Basin and the Phosphates Plateau;
MFM SAISS: Region of Fès-Meknès and Pre-rif and Centre Region;
MFM ATLAS: Marrakech, High Atlas, and Abdas;
MFM ORIENTAL: the Oriental region [l’Oriental] and the Rif region;
MFM SOUSS: the Souss-Massa region and its prolongations and Les portes du Désert;
MFM SAHARA: Saharan Provinces.
The radios are owned by the ‘Société MFM RADIO TV’, under the direction of Kamal Lahlou. All shareholders are members of the Lahlou family.
In a profile in his own weekly magazine, Mr. Lahlou has described the editorial line of MFM Radio as follows: […] a radio that spreads what is sacred in this country […]: ‘Islam, the homeland and the king. The love and defence of our country. This is our editorial line’.
Audience Share
9,65 %
Ownership Type
Private
Geographic Coverage
National
Content Type
Free
Media Companies / Groups
MFM Radio TV
Ownership Structure
MFM Radio belongs to the public company MFM Radio TV.
Voting Rights
Missing Data
Individual Owner
General Information
Founding Year
2008
Founder
Hamid Kamal Lahlou
Affiliated Interests Founder
Hamid Kamal Lahlou is also the CEO of New Publicity, a group that edits two monthly magazines VH Magazine and Lalla Fatéma, and a weekly one: Challenge. Back in 1997, he had created “La Gazette du Maroc”, a weekly newspaper that stopped existing in 2009. Kamal Lahlou was elected president of the Association of Independent Radios and TVs [ARTI]. He was reelected as president of the Moroccan Federation of Medias [FMM] for a new term.
Ceo
Hamid Kamal Lahlou
Affiliated Interests Ceo
See above
Editor-In-Chief
Missing Data
Affiliated Interests Editor-In-Chief
Missing Data
Contact
Tour des Habous 18ème étage, Avenue des FAR, Casablanca, Maroc 00212 5 22 30 30 00
www.mfmradio.ma
Financial Information
Revenue (in Mill. $)
N/A
Operating Profit (in Mill. $)
N/A
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Numbers obtained from the CIRAD, dated 30th June 2017.
Information available on the radio’s Technical Document published by the HACA.
