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La Vie Eco

Founded in 1957 by Marcel Herzog, La Vie Eco is Morocco’s historical business and financial news print outlet. In 1994, it was reacquired by French press magnate Jean-Louis Servan-Schreiber, close to Royal Advisor André Azoulay and Fouad Filali, King Hassan II’s ex-son in law and former Director of Royal Holding Group SNI/ONA.


La Vie Eco was sold again three years later and is now edited by the company La Vie Eco Presse, that belongs to the media group Caractères - under ownership of holding mastodonte Akwa Group. Its publishing and editing director is now Saâd Benmansour, who started his career as an economic journalist in the weekly Le Journal.


La Vie Eco openly states that its target audience is the decision makers in the realms of economics and politics. Before its sale in 1997, La Vie Eco was to be an experiment in independent economic reporting, steering away from politics. It is the outlet where future key editors/journalists of the independent press of the late 1990s and early 2000s would start off including: Ali Amar, Ahmed Benchemsi, Aboubakr Jamai and Ali Lmrabet.


In 2016, the daily paper was distributed nationally at an average of 16 022 copies while individual paid purchases amounted to a mere fifty percent of overall distribution, thus totaling 8 862 copies.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

La Vie Eco Presse

Caracteres Media Group


Ownership Structure

La Vie Eco is owned by La Vie Eco Presse, a public limited company with a management and supervisory board.

Voting Rights


Group / Individual Owner

Caractères Media Group

Caractères is a subsidiary media company of the holding group Akwa, ownership of Moroccan billionaire and current Minister of Agriculture, Aziz Akhannouch.

Media Companies / Groups

General Information

Founding Year



Marcel Herzog

Affiliated Interests Founder

Herzog was a French press owner.


Saad Benmansour

Affiliated Interests Ceo

Saad Benmansour is also the CEO of the French-language daily newspaper Aujourd’hui Le Maroc.


Souhail Nhaili

Affiliated Interests Editor-In-Chief



5, bd Abdellah Ben Yacine - 20300 Casablanca, Morocco 0522 450 555

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)


Market Share


Further Information

Meta Data

According to Moroccan law, media outlets are not required to disclose their financial information. However, their publishing companies are required to do so. | Audience share number was computed with the OJD data. | Maghreb Confidentiel is payed content. Le Desk accessed it through a subscription I


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